Monday July 29, 2002

BFIT to Merge with EatWize Marketing
NEWTON, N.H., July 29 /PRNewswire-FirstCall/ -- Ronald S. Laura Enterprises, Inc. (OTC PK: BFIT), today announced that it has concluded its negotiations with EatWize Marketing LLC ("EatWize"), the developers of an established formula Infomercial product. Closing for the transaction is scheduled for July 31st. Under the terms of the merger agreement, BFIT will issue 13,002,000 shares of its common stock, Douglas Blattner, CEO of EatWize will assume the title of President and CEO of the combined entities and will assume the role as Chairman of the Board of Directors.

Dr. Ronald Laura, currently Chairman of the Board of BFIT stated: "We are very excited about this merger. It establishes a partnership between the two operations, establishes strong executive leadership and allows me to continue the development and marketing of products and nutritional supplements for strengthening the body."

EatWize is a nutritional lifestyle product that incorporates the successful elements of many nutrition and diet plans. It is structured so that each customer can modify the diet to account for personal likes and dislikes. There is an interactive element to the product that allows for each customer to gain immediate feedback on progress in following the plan.

Before joining EatWize, Mr. Blattner was heavily involved in online marketing and process control development. He has been directly involved with products targeted for direct response marketing. Douglas Blattner, CEO of EatWize stated, "We are in production for the initial product. We have great expectations of getting to market by the key selling season and expect to show significant results by the first quarter of next year. There are synergies that we expect to establish with what Dr. Laura has done with his concepts and product."

BFIT sells the "Aussie Mega Pump," a body conditioning system developed by Dr. Laura. He has been a weight-training and body-conditioning expert for the past fifteen years and authored twenty-five books on body conditioning and related subjects.

This press release includes or may include certain statements, estimates and forward-looking projections of the company with respect to the anticipated future performance of the Company. Such statements, estimates and forward looking projections reflect various assumptions of the management of the Company that may or may not prove to be correct and involve various risks and uncertainties including, but not limited to, the risk factors contained herein.