BFIT is classified as a Direct Response via Television or DRTV Company. The DRTV industry is relatively young but has been a very successful outlet for marketing a variety of products. The two most successful of these products are weight loss programs and fitness equipment and regimens.

This initial stage of development for the Company is expected to raise funds needed to bring the product to market while management is committed to keeping overhead costs to a minimum. The formula for operating is designed to insure the immediate financial success of the Company once the infomercial is launched.

BFIT has assembled a team of competent and capable professionals, each with a demonstrated track record in the various areas of discipline required to launch and operate infomercial campaigns. BFIT team members have operated some of the industry's largest and most successful campaigns in other product categories, and collaborate with reliable, knowledgeable, business partners to supply the critical functions in the distribution value chain.

BFIT also holds a competitive advantage through the implementation and utilization of closed-loop budgeting and information systems that utilize state-of-the-art OLAP technology.

Management of BFIT is focused on the three main areas of competence required to deliver sustained performance in the DRTV industry:

• The ability to source exciting and saleable products.
• The ability to produce shows which communicate an effective sales message, and showcase the products.
• The effective maintenance of a strong infrastructure that provides ongoing market intelligence and backroom operations.
  

BFIT is already securing commitments for at least three additional new products from inventors with successful track records in DRTV marketing, and has secured the collaboration of reliable, knowledgeable, business partners to supply the critical functions in the value chain.