Tuesday September 17

BFIT Completes Its Acquisition of EatWize Marketing, Inc. and Announces Plans to Change Status to Reporting Company


Ronald S. Laura Enterprises, Inc (OTC.PK: BFIT), today announced that it completed the merger acquisition of EatWize Marketing, LLC on August 15th and is beginning the process to raise the status of BFIT to that of a reporting company.

Doug Blattner, newly appointed President and CEO of BFIT said: "This is an important milestone for the shareholders of BFIT. We are going to operate on a going forward basis as a reporting company and will make the necessary filings to change our status so that we might qualify for listing on the NASDAQ Bulletin Board. We want to attract a wider shareholder base and to more widely distribute and disseminate important information about this Company. We believe that with the acquisition of the EatWize weight-loss lifestyle infomercial rights (http://www.eatwize.com) BFIT has an exciting product to bring to the market and this product, and others to follow, will be of great interest to investors."

BFIT has been in the health and fitness space for the past five years having attempted unsuccessfully to market fitness and food supplements. EatWize brings with it the exclusive, worldwide, infomercial rights to a diet and healthcare product that will be introduced to the public in the Fall and is expected to be aired at the beginning of 2003. The weight-loss industry is a $34.7 billion market.

Ronald S. Laura Enterprises, Inc is a direct response marketing company whose specialty has been fitness and health products. The Company advertises through television and the Internet. With the completion of this merger, its principal location will be moved to Las Vegas, Nevada. For more information please browse to http://www.ronlaura.com.

Contact:
Ronald S. Laura Enterprises, Inc.
Doug Blattner
(702) 360-8222
http://www.ronlaura.com

This press release includes or may include certain statements, estimates and forward looking projections of the company with respect to the anticipated future performance of the Company. Such statements, estimates and forward looking projections reflect various assumptions of the management of the Company that may or may not prove to be correct and involve various risks and uncertainties including, but not limited to, the risk factors contained herein.