Tuesday
September 17
BFIT Completes Its Acquisition of EatWize Marketing, Inc. and
Announces Plans to Change Status to Reporting Company
Ronald
S. Laura Enterprises, Inc (OTC.PK: BFIT), today announced that
it completed the merger acquisition of EatWize Marketing, LLC
on August 15th and is beginning the process to raise the status
of BFIT to that of a reporting company.
Doug
Blattner, newly appointed President and CEO of BFIT said: "This
is an important milestone for the shareholders of BFIT. We are
going to operate on a going forward basis as a reporting company
and will make the necessary filings to change our status so that
we might qualify for listing on the NASDAQ Bulletin Board. We
want to attract a wider shareholder base and to more widely distribute
and disseminate important information about this Company. We believe
that with the acquisition of the EatWize weight-loss lifestyle
infomercial rights (http://www.eatwize.com)
BFIT has an exciting product to bring to the market and this product,
and others to follow, will be of great interest to investors."
BFIT
has been in the health and fitness space for the past five years
having attempted unsuccessfully to market fitness and food supplements.
EatWize brings with it the exclusive, worldwide, infomercial rights
to a diet and healthcare product that will be introduced to the
public in the Fall and is expected to be aired at the beginning
of 2003. The weight-loss industry is a $34.7 billion market.
Ronald
S. Laura Enterprises, Inc is a direct response marketing company
whose specialty has been fitness and health products. The Company
advertises through television and the Internet. With the completion
of this merger, its principal location will be moved to Las Vegas,
Nevada. For more information please browse to http://www.ronlaura.com.
Contact:
Ronald S. Laura Enterprises, Inc.
Doug Blattner
(702) 360-8222
http://www.ronlaura.com
This
press release includes or may include certain statements, estimates
and forward looking projections of the company with respect to
the anticipated future performance of the Company. Such statements,
estimates and forward looking projections reflect various assumptions
of the management of the Company that may or may not prove to
be correct and involve various risks and uncertainties including,
but not limited to, the risk factors contained herein.