Tuesday September 24

BFIT Begins Production of Infomercial

Ronald S. Laura Enterprises, Inc (OTC.PK: BFIT), today announced that it commenced production of its long form infomercial (28.5 minutes). The infomercial is being shot using high definition television equipment that will give the show a film like quality. Few infomercials to date have been shot using this technology.
Doug Blattner, President and CEO of BFIT said: "This is an important milestone for the shareholders of BFIT. In addition to the high quality of the production and the film values that we selected, the infomercial will be hosted by a very attractive and compelling television and motion picture personality, Sarah Buxton (http://www.sarahbuxton.com). Ms. Buxton not only adds the star quality to the production that is very important for its acceptance by viewers but she also provides credibility to the product. Ms. Buxton has been a firm believer and advocate of the EatWize program since its inception. Stars such as Ms. Buxton do not take on these assignments without some conviction that the product works."

BFIT owns exclusive direct marketing rights to the EatWize weight-loss lifestyle program (http://www.eatwize.com). The program has been successfully administered in private practice for more than five years. With the commencement of production of the product infomercial, it is expected that the product that will be introduced to the public in the fall and is expected to be aired at the beginning of 2003. The weight-loss industry is a $34.7 billion market.

Ronald S. Laura Enterprises, Inc is a direct response marketing company whose specialty has been fitness and health products. The Company advertises through television and the Internet. For more information please browse to (http://www.ronlaura.com.)

Contact:
Ronald S. Laura Enterprises, Inc.
Doug Blattner
(702) 360-8222
http://www.ronlaura.com

This press release includes or may include certain statements, estimates and forward looking projections of the company with respect to the anticipated future performance of the Company. Such statements, estimates and forward looking projections reflect various assumptions of the management of the Company that may or may not prove to be correct and involve various risks and uncertainties including, but not limited to, the risk factors contained herein.