Monday October 7

BFIT Featured on www.MacReport.net.

LAS VEGAS, Oct. 7 /PRNewswire-FirstCall/ -- Ronald S. Laura Enterprises, Inc (OTC.PK: BFIT), today announced that it will be featured on The MacReport (http://www.macreport.net). The MacReport is an Internet service targeted to feature small and emerging companies with promising business models and breakthrough products.
Doug Blattner, President and CEO of BFIT said: "We were very pleased that this innovative reporting service found us amongst all the Over-The-Counter companies that are public in the United States. We are very optimistic about the future prospects of our product line and hope that MacReport's audience will have a similar reaction."

BFIT owns the exclusive world wide Infomercial rights to the EatWize weight-loss lifestyle program (http://www.eatwize.com). The program has been successfully administered in private practice for more than five years. With the commencement of production of the product infomercial, it is expected that the product that will be introduced to the public in the fall and is expected to be aired at the beginning of 2003. The weight-loss industry is a $34.7 billion market.

BFIT also markets the Aussie Mega-Pump, an exercise weight-training program that features a unique training and diet protocol that has had remarkable results with a program taking less than 20 minutes per day. Information can be found at the Company's website (http://www.ronlaura.com.).

Ronald S. Laura Enterprises, Inc is a direct response marketing company whose specialty has been fitness and health products. The Company advertises through television and the Internet.

Contact:
Ronald S. Laura Enterprises, Inc.
Doug Blattner
(702) 360-8222
http://www.ronlaura.com

This press release includes or may include certain statements, estimates and forward looking projections of the company with respect to the anticipated future performance of the Company. Such statements, estimates and forward looking projections reflect various assumptions of the management of the Company that may or may not prove to be correct and involve various risks and uncertainties including, but not limited to, the risk factors contained herein.